Welcome to Fretboard Coffee!
We are a family-owned coffee roasting business based in Brooklyn, NY. Our inspiration joins two of our passions: rockin' and roastin.' We roast the best beans from around the world to create individualized, hand-crafted batches, ensuring the freshest, most original and high quality cup of coffee from each batch. Custom roasting to fit the tastes of individual coffee-lovers is our business. It means that each cup of rich, harmoniously-blended Fretboard Coffee that touches your lips was roasted just for you.
David Elman started Fretboard Coffee back when he was pan-roasting beans in a frying pan on his kitchen stove and rocking out to Pearl Jam for inspiration. Thanks to endless encouragement and a lot of feedback from friends and family, he started Fretboard Coffee so he can rock and roast with you.
Why buy fresh?
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Coffee beans start to stale within hours of their completed roasting. They are fragile little beings! This means that coffee roasted long ago or exposed to too much oxygen will degrade in taste and quality while losing forever the original character of the bean. Coffee that you purchase in grocery stores or even from specialty coffee corporations may or may not be freshly roasted by the time you open it. Even vacuum sealed or refrigerated, coffee will not retain its originality, freshness, or depth of taste if it sits on the shelf too long before reaching your cup. At Fretboard Coffee, we not only roast the highest quality beans, but we also factor shipping time into our roast schedule--so that each batch is at peak freshness when it arrives at your home.
We are roasting small batches to ensure the maximum freshness. Because we are on a never-ending quest for the perfect cup, the beans in stock do change from time to time. If there is a particular bean that is no longer available on our site, email us and we will see if it can be ordered and restocked.
